Spring Fundraiser
Just Weeks Away

Support Our Cause:

Your generosity is appreciated all year. Click on the link below to show support for what our staff does.

Sydney Fortner (left), Katie Johnston (center) and Will Merchant (left) are deep in thought as they tackle their assignments for the big fundraising campaign, Biffstock.

Biffstock 2024 is just a few weeks away! This year’s event is scheduled to begin on Friday, May 3 at 7:00 a.m. and will go for 24 hours as our staffers raise money to enhance our operating budget.

This year’s goal is to raise at least $5,000 toward a new state-of-the-art phone system to handle the many calls the station handles on any give day.

Please visit the link, above, to donate. Any small amount you can pledge would be greatly appreciated! Plus, if you represent a business, WBFH has opportunities to underwrite on-air programming and hang your banner ad on our website.

Hey, Biff Alums...Let Us Hear from You!

Just because you graduated and left the friendly confines of the WBFH Studios doesn’t mean you’re never welcome back. We’d love for you to stop by for a visit and bring us up-to-date with how The Biff helped to prepare you for your career! Make arrangements next time you are in the neighborhood to spend some time with us.

BHS TV News
Announcements:

Visitors and new staffers often ask how did WBFH/The Biff acquire its nickname. Who better to settle the call than Mr. WBFH, himself: Pete Bowers.

So...why “The Biff”?

How WBFH become known as “The Biff”

For marketing purposes, radio and television station licensees often use a nickname rather than their station’s actual call letters. This offers a more memorable way to brand their operation and allow an easier recall for ratings diaries and sales calls. In Detroit, past examples of this practice would include stations such as WLLZ, “Detroit’s Wheels,” WMGC, “Magic” and WRIF, “The Riff.”

The call letters W-B-F-H were selected to bring attention to the location, hence W-BloomField-Hills. When giving the Legal Station ID at the top of the hour, we would have to say WBFH, Bloomfield Hills. Other times, the W may be dropped and one would just say “BFH.”

At some point—and I’m not sure what year—someone said “BFH” often enough and fast enough that it evolved into “BIFF.” That led to the nickname The Biff. There was never an official staff vote on accepting The Biff as our nickname; it was just generally agreed that The Biff was cool enough to use all the time and people might remember The Biff over the call letters WBFH.

I do know that a Biff staffer, Jeff Lawson, designed a BIFF bumper sticker and he graduated in 1995. That may be the first logo using The Biff, 19 years after we went on the air.

The name Biff was a character in the Back to the Future film trilogy but there were no radio or TV stations using The Biff so we ran with it and still use it to this day.

—Pete Bowers
April 3, 2024

Audio Archives
Getting More Material

Soon, more historic audio will be published to the WBFH.fm web page. Staff members have been busy dubbing off and archiving many a fragile cassette, reel-to-reel and digital tape. Each week, a new selection of tapes will be published to the Audio section. Check back regularly, by clicking on the link above.

Click here:
Public File Access
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Those needing assistance to view or obtain information from the online WBFH FCC Public File may contact the WBFH Station Manager: Click here.